Creating the Future of Commercial Vehicles Together--Definitive Agreements on Mitsubishi Fuso-Hino Merger

Having agreed to merge, on June 10, Hino Motors and Mitsubishi Fuso Truck and Bus, along with their parent companies Daimler Truck and Toyota Motor Corporation, signed definitive agreements regarding their business integration. The four companies are entering a new stage on their way to creating the future of commercial vehicles.

Cars as Culture--Chairman Toyoda Leads the Automobile Business & Culture Association of Japan

Chairman Akio Toyoda has taken up a new post leading the Automobile Business & Culture Association of Japan. In doing so, he pledged to make the cars that underpin Japanese life an essential part of the country's culture.

[Breaking] Chairman Toyoda Shares Real Intentions Behind Toyota Industries Privatization

An announcement on June 3 confirmed that Toyota Industries would be taken private, accompanied by the creation of a new holding company. We spoke with four of the key figures involved, about returning to Toyota's roots to create its future.

BE creation--Writing the Story of Toyota's People & Future

Toyota has a history of launching and developing new businesses. This series showcases employees who carry on the startup spirit by pursuing new ventures. For this article, we spoke with the team tasked with supporting business creation and expansion, along with the owners of projects launched through the program.

"This is Weird!" Why is Toyota on the Tokyo Girls Collection Runway!?

This is a series showcasing Toyota's activities in non-automotive fields. This time, we're looking at the Tokyo Girls Collection fashion event!?

Akio Toyoda safeguards family's legacy while looking to Toyota's future

In April, Automotive News featured a special interview with Chairman Akio Toyoda. He spoke about the Toyota DNA passed down from his great-grandfather Sakichi, the hardships faced during his presidency, and his thoughts on the next generation.

Chairman Toyoda Set to Be Appointed to the Top Position: The History of the Automobile Business Association of Japan and Its Enduring Vision

Chairman Akio Toyoda is slated to be the next chairman of the Automobile Business Association of Japan (ABAJ). For this special program, we welcomed the executive director of ABAJ to the studio to discuss the association's purpose and history.

Demonstrations to Support Demonstrations --Woven City's Engineers on System Development

With Phase 1 construction complete, Toyota's "living laboratory" is finally ready to welcome Inventors and residents. We spoke with the engineers laying the groundwork for the city's various demonstration trials.

Inspiration from the Kitchen--How One Mom's Comment Sparked Major Improvements

The Creative Idea Suggestion System makes work more fun and interesting. In this article, we showcase an ingenious idea that employed the "nori punch" mechanism to instantly simplify a detailed task, previously done with cutters and hammers.

Dashcams Become the Eyes of the Fire Department - The Scene Moves to Kyoto as Project Gets Rolling

A trial allowing the fire department to view vehicle dashcam footage has begun in Kyoto City. Footage captured by vehicle dashcams could help save lives. We took a closer look at this new project initiated by Toyota.

A Tomica? A Mini 4WD? Of the Toyota's Iconic Car?! Adults Tag-Team to Bring Smiles to Children!

For Children's Day, we cover two special projects full of adults' playful spirit that bring real-life experiences to children.

Lunar Cruiser's First Test Run! The Secrets to Moon Mobility

Working with JAXA, Toyota is developing "lunar mobility" to aid NASA's plans for exploring the Moon. A look at the mobility company's efforts to support safe transport in space.

Presenting Toyota Times Business! A New Series with a Focus on Mobility and Business

Toyota Times has added a new series, Toyota Times Business. We invite experts to explain and discuss mobility through a business lens. The subject for the first episode is, "What's Going on With Vehicle Taxes?"

What is a 136-Year-Old Loom Replica Doing in Woven City?

A wooden loom recently transported into Woven City turned out to be a replica of a 136-year-old invention. What does this connection to the past mean in a place seeking to create "the future fabric of life?"

A Look Inside the Giant Hospital Staffed Entirely by Toyota Employees

This is part of a series showcasing Toyota's activities in non-automotive fields. This time, we find out why the company operates an enormous hospital.

Toyota-Style Support in Noto Peninsula - Lasting Bonds with the Disaster-Affected Area

"I hope we can keep up a long relationship, however minor." Toyota wants to maintain lasting connections with disaster-struck regions, not just temporary ones. We investigated this recovery support done with kaizen and sports, in true Toyota fashion.

How Did They Do It?! Toyota Slashes Car Rental Queues in Okinawa

The long, snaking lines are no more! Recent efforts have dramatically shortened Okinawa's dreaded rental waiting times. We uncover the fascinating details of how it was accomplished.

Going Full Circle--Collecting Plastic Models to Make Ever-Better Cars

A secret room filled with plastic models and figurines. How does this help Toyota achieve a completely circular resource cycle where nothing is thrown away?

Finally Public After Two Years - Akio Toyoda's Thoughts Immediately After Announcing 2023 Leadership Change

Toyota Times is finally releasing a long-shelved interview with Akio Toyoda. Filmed in January 2023, right after he announced his move from president to chairman, this footage was sealed away for two years. Now, we are making it public for the first time.

Oyaji Kawai Talks Creative Ideas

This series highlights top submissions from Toyota's Creative Idea Suggestion System. In a special interview, we spoke with Executive Fellow Mitsuru Kawai, known as Oyaji Kawai, who has spent his entire 62-year career at the genba.

"The Things That Toyota Values Today"--President Sato's Entrance Ceremony Speech

"I wanted cars to be a part of this memorable occasion." What message did President Koji Sato have for Toyota's newest recruits?

Doing It for Someone Else - 229 Future Toyota Leaders Spread Their Wings - Toyota Technical Skills Academy Graduation

"To me, all 229 graduates here are a part of the Toyota Family." Chairman Akio Toyoda attended the graduation ceremony as their "father." Graduating students express their gratitude and shed tears in this special report.

"What's this? It's Amazing!" A Mobility Device Straight Out of Science Fiction, Created by Toyota Engineers!

Long lines of people waiting for a test ride, and smiles on the faces of both the riders and the creators! Toyota Times News covers a mobility device straight out of science fiction, created by Toyota engineers.

Toyota's Surprise Gift to Parents--Keeping Children Safe with GPS Trackers

GPS trackers are devices that provide location data, allowing parents to check their children's whereabouts via a smartphone. Amid the many competitor products and kids' smartphones already available, Toyota launched a service that offers unique features, driven by a desire to keep children safe and give parents peace of mind.

"What Does Monozukuri Mean to the Chairman?" Budding Young Inventors Ask Questions to Chairman Akio Toyoda

This week's Toyota Times News features two stories. How has Rally Mikawa Bay evolved in its second year? At this year's commemoration ceremony, children once more barrage Chairman Akio Toyoda with questions.

In Woven City, an Old Plant Gives Life to New Inventions

Inventors from around the world will take part in the Woven City project, which features an innovation base designed for rapid creation and testing.

Fukushima and Toyota Pursuing a Hydrogen Society Together While Overcoming Challenges

On the 14th anniversary of the Great East Japan Earthquake, Toyota Times News looks at the efforts in Fukushima Prefecture to achieve a hydrogen society and how they are facing the challenges that have emerged.

With Nearly 800 Daily Stroke Victims, Toyota is Building Medical Robots to Help

Sudden paralysis on one side of the body can afflict anyone. This reality is increasing demand for a particular kind of robot.

Air Conditioning, Vending Machines, Food, Coffee, and Education-- Inventors Take On Well-being for All

What kind of future will Woven City's "invention by multiplication" reveal? Here is part two of our interviews with five Inventor companies.

What Sort of Future Will Woven City Bring? Collaboration in Air Conditioning, Vending Machines, Food, Coffee, and Education

At CES 2025, Toyota revealed five "Inventor" companies that will conduct trials in Woven City. What kind of future will they seek to create on this test course for mobility?

How the Motomachi Plant's Commitment to Evolution Drives Change in Monozukuri & Society

Toyota's Motomachi Plant is embracing an age of diversity by fostering diverse talent. Not satisfied with merely adapting, the plant has set out to be a driver of change.

Never Giving up on "Mobility for All" - the Toyota Employees Working to Leave No One Behind

For some people, even the simple wish to go outside is not easily fulfilled. For others, a power outage can be a life-or-death situation. This episode talks to Toyota employees working to contribute to medicine and nursing care with mobility.

Transforming Administrative Tasks--Digital Notifications for Internal Mail

The Creative Idea Suggestion System makes work more fun and interesting. Toyota Times is showcasing a selection of top submissions from the system's seven-decade history. This article shines the spotlight on an idea that uses digital technology to notify employees about internal mail deliveries.

Japanese Music Drives the World--CEIPA & Toyota Announce Collaborative Project

The recently-announced Music Way Project will drive Japan's music industry's globalization and sustainable growth. We look at the reasons behind the Toyota Group's involvement.

A Grandfather's Humility Sparks Edeson's Efforts to Transform Japanese Manufacturing

Edeson, created out of BE Creation, is a new business scheme from Toyota that has received many orders. It apparently all started when the project's creator witnessed his grandfather kneel down on the ground in apology before a client. What does this manufacturing support service from Toyota entail?

Asia's First Passenger Car Plant: The Unique Skills & "Whatever It Takes" Spirit of Motomachi

In the five years since 2020, Toyota's Motomachi Plant has launched 15 different car models. We unravel the plant's history to see how its unique spirit and skills have been passed down to this day.

Reading This Will Reduce Your Gender Bias--Startling Facts from Toyota's Chief Scientist

When it comes to dispelling biased views of men and women, there are more effective methods than anti-bias training...

Toward the Next Generation Making "Ever-Better Cars" - A Close Look at the GR Company Challenge Program

TOYOTA GAZOO Racing continues to work at making ever-better cars. It is now working at a new challenge to foster the next generation of carmakers.

Logistics, Plants, Cafeteria... More and More Uses for Hydrogen, and More Partners, too!

Heavy-duty FC trucks have begun operating in Toyota City. A hydrogen-powered cooking device has also made an appearance at the employee cafeteria. The ways of using hydrogen are spreading, offering drivers comfortable rides and delicious food for employees.

Cars that Set Passengers Steaming! On the Frontlines of Preventive Care

The simple act of taking a bath carries serious risks for older people, while assisting them is a demanding task for caregivers. Toyota has been working on a potential solution.

Becoming True Craftspeople--What's Next for Toyota's WorldSkills Gold Medalists?

In the second half of our discussion, Toyota's WorldSkills gold medalists shared how they like to recharge, as well as their goals for the future. We also checked in with one of the instructors who led them to success.

Toyota's WorldSkills Gold Medalists Share the Highs and Lows of Competition

Toyota Times sat down with eight Toyota employees who won gold medals at the WorldSkills and National Skills competitions held in 2024.

"Everyone Can Enjoy Motorsports" Plenty of Ideas at 3rd Year of Verification Testing!

Once again, an exciting collection of projects using creative ideas to tackle issues faced by people with disabilities has been gathered to enable everyone to enjoy motorsports without worry.

A Special Look at Some Areas of Woven City! The Progress of the Test Course for Mobility

The construction in one area of Woven City has been completed and Toyota Times News got a special sneak preview! We will share our exclusive footage only here!

Ingenuity Beyond the Factory Floor--Creative Ideas in the Office

The Creative Idea Suggestion System makes work more fun and interesting. Toyota Times is showcasing a selection of top submissions from the system's seven-decade history. This time, we focus on two solutions that are easy to replicate in any workplace: the tape-holder tower and the binder clip boot.

"Ichiro, When is Your Next Day at the Office?"--Feat of the Century Earns Payment in Kind from Akio

Ichiro, recently appointed Special Assistant to Chairman Akio Toyoda, has now become the first Japanese player elected to the U.S. Baseball Hall of Fame. Akio continued their decade-long relationship by sending a "letter" through the newspapers.

Akio Toyoda on Woven City: Mobility Will Create Japan's Future

Five years after the concept was unveiled, Toyota's "test course for mobility" is finally set to begin demonstration trials. Chairman Akio Toyoda spoke about the journey so far, and his vision for the future.

A Special Class with Akio Toyoda: Management, Life, Problem-Solving Questions from High Schoolers

Chairman Akio Toyoda gives a special class to high school students. "What do you wish you had done in high school?" "How do you deal with a crisis when faced with one?" Find out how Professor "Aki-chan" handles these questions from earnest youths.

A Flying Car's First Flight in Japan! Toward a Future Where Everyone Can Ride

A flying car developed by Toyota's collaborative partner, Joby Aviation, finally took flight in the sky over Japan. This episode looks at the bonds between the two company leaders and offers a look inside manufacturing sites that aren't ordinarily open to the public!

Inheriting the Skills and Passion of the Man Who Made Japan's First Domestic Passenger Car

Toyota Times has begun a series of videos presenting "Biographies of Toyota Legends." The first subject is Kenya Nakamura, who broke conventional wisdom and produced a number of historically significant cars. Join us as we explore his achievements and the man behind them.

Akio Returns to CES--Mark the Calendar for January 7!

Chairman Akio Toyoda is returning to CES. In 2020, he created a buzz by taking the stage to announce his vision for Woven City. Ahead of next year's event, Toyota has released a new video.

Dancing on the Landing--The Strange Things That Happen When Car Designers Get Together

A series showcasing Toyota's activities in non-automotive fields. This time, carmakers come together for... a fashion show?!

A Tearful Toyota Meeting and a New Buggy for Children with Disabilities

Imagine a driver drenched in a cold sweat as she searches for a place to stop to provide the care her child urgently needs to breathe. To serve the very real needs of such families, Toyota is urgently developing a special buggy.

The Startup Spirit--Toyota's Approach to New Business Development

The Toyota name inevitably brings to mind cars. Yet within the company's DNA dwells an entrepreneurial spirit that constantly seeks new challenges. We spoke with two key figures to find out how Toyota approaches business development today.

Providing Medical Care for All - Mobile Clinic for Depopulated and Earthquake-Affected Areas

There is a clinic that travels to places like mountain villages and earthquake-affected areas where residents can't easily visit the hospital. In this episode, we share patients' voices, the development team's ideas, and the challenges it faces.

Why Toyota Runs a Car-Hacking Event

Toyota organizes a car-hacking event that captivates participating students. We uncovered the important purpose behind the event.

Passing Down Passion and History: Toyota Battery Inauguration Ceremony and World Forum for Motor Museums

Today's news has two features: the Toyota Battery Inauguration Ceremony and the World Forum for Motor Museums. What did Chairman Akio Toyoda have to say about it all?

"Kaizen is Fun"--Co-prosperity Means Listening to Suppliers and Sweating it Out Together

"We were aware of the problems; we just didn't know how to tackle them." How Toyota helped a supplier tackle some long-overlooked issues.

Turning Concern into Confidence--Toyota's Kaizen Comes to Suppliers

"Toyota is coming..." Initially uneasy about incorporating the Toyota Production System, this supplier gradually changed their outlook as the companies worked together to make improvements.

Leaders' Deep Ties Bring Mobility to the Skies--Joby's First Flight in Japan

An electric vertical take-off and landing aircraft from Joby Aviation, Toyota's air mobility partner, has taken its first flight in Japan. This success was built upon deep trust between the companies' leaders.

NTT & Toyota Aim for Zero Traffic Accidents with Mobility AI & Communications

NTT and Toyota have taken a new step toward realizing a "society with zero traffic accidents" by working together to build a Mobility AI Platform.

Nurturing People to Take on Challenges--The Honsha Plant Spirit Lives On

Toyota's Plants: Inheritance & Evolution is a series introducing the history and future vision of individual production facilities. This article focuses on the Honsha Plant's current situation and the challenges it is undertaking for the future.

"Making Cars with Japanese Ideas and Skills" The History of Toyota's Honsha Plant

Toyota's Plants: Inheritance & Evolution is a series introducing the history and future vision of individual production facilities. This time we retrace the Honsha Plant's journey since its founding.

Building Partnerships, Creating the Future--Japan Mobility Show Bizweek 2024

Building on momentum from last year, the Japan Mobility Show ran a four-day business-oriented event for the first time ever. The mobility industry and next-generation startups came together to "promote business co-creation."

Making Work More Fun and Fruitful--Toyota's Creative Idea Suggestion System

The kaizen spirit is part of Toyota's DNA and has its roots in the Creative Idea Suggestion System. We look at the history and intentions behind the long-running initiative, which also serves as a tool for fostering kaizen talent.

Bust of Toyota Honorary Chairman Shoichiro Toyoda Unveiled at Nagoya University. A Look at the Passion He Had for His Alma Mater

A bust of Honorary Chairman Shoichiro Toyoda, who passed away in February 2023, was unveiled at his alma mater, Nagoya University. We report here on the background of the bust and the unveiling, where Chairman Akio Toyoda gave a speech on behalf of the founding family.

A Small Seaside Town Gets Its First Big Event in 13 Years

This series showcases Toyota's activities in non-automotive fields. This time, we get orchestral.

Suppliers, Not Subcontractors--Toyota's Commitment to Co-prosperity with 60,000 Companies

How does Toyota's Purchasing Group engage with suppliers? How many are there, and what efforts are being made to improve relationships? We examine the principles passed down since the company's founding.

Toyota's Surprise Taste for Soybeans

This is a series showcasing Toyota's research in non-automotive fields. This time, we sample the carmaker's homegrown soybeans.

Leaving Home Without Worry--A Novel Device Addresses the Realities of Living with Dementia

Tsugi-Coco is a watch-like personal navigation device that alleviates the worry of people with dementia getting lost while out on their own. Amid the misconceptions and stigma, Tsugi-Coco confronts the challenges of dementia head-on.

Certification Issues to Fair Transactions, JAMA Vows to Strengthen Industry-Wide Efforts

JAMA Chairman Masanori Katayama outlines the industry-wide efforts needed to ensure that the auto and mobility sector remains a core pillar of Japan's economy.

Can Dreams Build Cars of the Future? A Look at Art Contest Prizewinners and Comments from Judges

The winners of the Dream Car Art Contest have finally been announced. What promising appraisals did we see for children from around the world?

"Applause for Team Toyota!" Father-Figure Akio Offers Athletes Support

Toyota's Olympic and Paralympic sponsorship agreement will conclude at the end of 2024. Chairman Toyoda outlines the reasons for not renewing and the company's new support for its athletes.

A Day to Celebrate Strong Bonds with Dealerships, Featuring Sales Legends!

This issue features Arigato Fes., a day to thank Toyota dealerships. We also spoke with sales legends who received the Special Achievement Award.

Mobility for All at Paris 2024. Toyota Mobility in Use Everywhere!

We went to Paris during the Olympics and Paralympic Games and took a look at all the Toyota mobility in use!

When Walking 100 Meters is a Struggle--Solving Mobility Issues for Those Who Can No Longer Drive

Toyota's C+walk series offers mobility assistance for those who have trouble walking, tackling a problem faced by many around Japan.

Can Small Innovations Change the Earth's Future? Solving Logistics Problems

Ways of carrying containers, rules about truck-loading, and gathering information with technology... How will steady efficiency improvements change the future?

What Did Young Leaders Learn from Chairman Toyoda at the Century Discussion?

Chairman Akio Toyoda held a talk with Century owners in Shanghai, China. What did these young leaders in various industries learn from the chairman's words?

Caring for Children at the Workplace - One Day of Trying a New Work Style

Two Toyota plants are testing a new way of increasing options for working parents. We joined in on a day of trying this new idea born from employee ideas.

One Last Drive--How a Family Chose to Bid Farewell to Their Ailing Mother

When their ever-vibrant mother was suddenly diagnosed with a terminal illness, one family placed their hopes in a little-known Toyota initiative.

Panel of Judges Carefully Select Dream Cars: Young Craftspeople Use Their Specialized Skills to Build Award Plaques

Finally, the final results for the 17th Toyota Dream Car Art Contest are nearly upon us. We look at the selection process and the people who make the award plaques.

For One Aging Community, the End of Bus Services Marked a New Beginning

As many as 80% of Japan's bus routes are facing potential service reductions or closures. What do such figures mean for the mobility of people in marginal communities?

Diverse Options to Get People Where They Want to Go - Scaling Barriers with Social Welfare Mobility

Wheelchair users have many reasons for giving up on going where they want beyond simply being unable to walk. The mobility development team looks for solutions to these other reasons like lack of accessible toilets and not wanting to impose on others.

Too Good to be True? Toyota's New Chairs Boost Health as You Sit

This is a series showcasing Toyota's research in non-automotive fields. This time, we discovered our dream seats.

How Did the Novel, Toyota no Ko (Sons of Toyota) Come About? An Interview with Author Eri Yoshikawa

The novel Toyota no Ko was published to mark 130 years since Toyoda Kiichiro's birth. We talked to author Eri Yoshikawa about the stories behind writing the book.

"The Summit Is in Sight." Fourth Year of Putting the Hydrogen Engine to the Test - Interview with Automotive Analyst Shinya Yamamoto

The hydrogen engine Corolla entered the 24 Hours Race for the fourth year. So, of course, we will once again interview Shinya Yamamoto. How does this year's race look to this automotive analyst?

Toyota Takes on the World, with Pizzas and Croissants

A series showcasing Toyota's research in non-automotive fields. This time: who's ready for stone oven pizza?

This Year's Japan Mobility Show is All About Business Co-Creation

In 2024, business co-creation is ramping up through new partnerships. JAMA Chairman Masanori Katayama explained how this year's Japan Mobility Show fits in.

Restoring the Crown #8 Part 2: Latest Technologies Push Engine Power Beyond the Original

This series explores the project to restore a first-generation Crown, a car that embodies Toyota's origins. The second half of the eighth edition focuses on the team that harnessed cutting-edge fabrication technologies to give the restored engine more power than the original.

Restoring the Crown #8 (Part 1): Dismantling the Engine Down to the Last Screw

This series explores the project to restore a first-generation Crown, a car that embodies Toyota's origins. In the first half of the eighth edition, we showcase the team that pulled apart and rebuilt the engine down to the last screw.

Changing the World in Their Spare Time--Toyota's After-Hours Innovators

If it's not the boss's orders or an unfinished job, what brings these Toyota employees together after the workday ends?

An Actual Toyota Miraidon! Pokémon and Toyota Making Dreams Come True

Smack-dab in the middle of Tokyo, a Toyota Miraidon. What is behind this collaborative project between The Pokémon Company and Toyota?

McDonald's + Takara Tomy + Toyota! Making children smile with a golden tag team

A team-up between Toyota, McDonald's, and Takara Tomy! The three companies have the same wish: to make children smile.

The Surprising Story Behind Toyota's Well-Tended Turf

This is a series showcasing Toyota's research in non-automotive fields. For this installment, we spent some time on the turf.

First in Japan Hydrogen Service Vehicles! Fukuoka City and Toyota's Vision for Society

A garbage truck and ambulance that run on hydrogen made their Japan debut in Fukuoka City. In the latter half of the video, see the new Crown! Uncompromising ride comfort in an FCEV.

Is Trash Really Worthless? What Happens to the Bits that Don't Become Cars

Reduce, reuse, recycle. Under those watchwords, materials that slip through the cracks can still get a new lease on life--even when they look a little odd!

#19 Creating New Value Through Takumi Craftsmanship: Part 2

This is part two of a report on the Takumi Kobo, which harnesses the sheet metal craftsmanship and monozukuri spirit passed down since Toyota's founding. Here, we take a closer look at the team's aspirations and the monozukuri genba, the place where things are made.

What Are Guilt-Free Morizo Donuts?

"I want to eat donuts without guilt!" Morizo placed the order, and the result was something good for people and the environment. Everyone is welcome to see it with their own eyes.

"Welcome to the Carmaker Toyota!" President Sato's Message to New Employees

This year, 1,892 recruits participated in Toyota's entrance ceremony, where President Sato shared "the most important thing" for new employees.

What Does Developing "Fingers" Have to Do with Carmaking?

This is a series showcasing Toyota's research in non-automotive fields. This time, we delve into the world of... finger-making?!

Morizo's Okinawa Outing! Smiles All Round at New Rally Challenge Event

For the first time, Rally Challenge has come to Okinawa Prefecture, becoming a reality after three years of the pandemic. Toyota Times News was there to capture this historic new chapter.

JAMA Leaders Take Ownership of Seven Issues Facing the Auto Industry

JAMA's chairman and vice chairmen have taken responsibility for tackling seven challenges confronting the auto industry. At a recent press conference, they spoke about their industry-spanning initiatives.

Every Second Helps Save Lives: Teaming Up with Sakai City to Achieve Zero Traffic Casualties

Your own car might help another, and another person's car could save your life or the life of someone close to you. At the front lines of rescue services, Sakai City and Toyota have joined hands.

#19 The Takumi Kobo, Toyota's New Monozukuri Frontier: Part 1

An ongoing series showcasing the master artisans who sustain the automotive industry. This special installment shines the spotlight on the Takumi Kobo, which harnesses the sheet metal craftsmanship and monozukuri spirit passed down since Toyota's founding.

Why Toyota Teachers Won't Go Easy on Gen-Z

A series showcasing Toyota's research in non-automotive fields. This time, we look at a Toyota school that is full of surprises!

New Types of Mobility Taking Off from the Expo Legacy

In the Expo 2005 Aichi Commemorative Park, where the ideals of Honorary Chairman Shoichiro Toyoda live on, new forms of mobility are coming to life. What did the Honorary Chairman leave here, and what is behind the spirit of carrying it on?

Chipmaking Giant Opens First Plant in Japan--Firm Handshakes Seal a Historic Moment

TSMC, the world's leading manufacturer of semiconductors, has opened its first Japanese plant. Ahead of the opening ceremony, Toyota Times caught a conversation between CEO C.C. Wei and Chairman Akio Toyoda.

Tears of Gratitude: 249 Graduates Stepping Out On Their Own Paths - Toyota Technical Skills Academy Graduation Ceremony

Toyota Technical Skills Academy celebrated the graduation of 249 students. Tears flowed freely as graduates expressed gratitude to their parents.

Chairman Toyoda's gift of honest words to genba leaders

"Anything is fine, so please speak up." Chairman Toyoda began the Q&A with these words, and questions were raised one after another. How did he respond to the anxious and distressed genba leaders?

Toyota Publishes Integrated Report

Connecting individual news points picked up by Toyota Times, the latest report tells the story of Toyota's corporate activities today.

[Exclusive Content] Akio Toyoda's Thoughts on the Group Vision and His Messages

On January 30, Chairman Akio Toyoda expressed his vision as the Group leader. What words did he have for the top leaders of each Group company? Two days after the briefing, he expressed his thoughts to Toyota Times.

Weaving "Inheritance and Evolution" from Light and Sound at UK's Platt Brothers

In December 2023, Toyota UK released a video that uses light and sound to weave Toyota's history. Here, we look at how the film was created.

Retired Yokozuna Wish They Could Ride This Special Car | A One-Hundred-Year Connection

The new Century Convertible brings an added charm to the sumo tournament victory parade. What went into production of this specially commissioned one-of-a-kind car?

Electricity from Garbage? Incineration without Carbon? Toyota Chemical Engineering is Working on a Decarbonized Future

From "black mass" recycling to methane fermentation, we look at Toyota Chemical Engineering's surprising projects for carbon neutrality. How do the mysterious black substances in the bottles above play a role? Read on to find out.

"Let's do what we can right now." The decarbonization possibilities of hydrogen

Thailand is taking on the challenge of locally produced hydrogen on the path toward decarbonization. How far has the initiative progressed? This report covers the expanding possibilities of hydrogen with like-minded partners.

Restoring the Crown #7: Passing Skills Down to Younger Generations

This series explores the project to restore a first-generation Crown, a car that embodies Toyota's origins. Part 7 follows the veterans and junior staff who took on the challenge of creating decorative parts and lamps.

Guiding Youth with Picks in Hand. What is Toyota Doing?

This series showcases Toyota's research in non-automotive fields. This time, we take a venture into the wild to a school in the forest!

#18 Masashi Miyazawa, the Master Engraver Crafting Intricate Emblems with Traditional Techniques

This is an ongoing series looking at the master artisans supporting the automotive industry. In the 18th installment, we hear from a master engraver who crafts intricate emblem designs with metal carving techniques passed down from Japan's old Edo period (1603-1868).

#17 Hikaru Ubukata, a Master of Decorative Engineering who Gives Shape to Designers' Ideas

This is an ongoing series looking at the master artisans supporting the automotive industry. Here, in Part 2 of the 17th installment, we hear from the master decorative engineer behind the new Century's beautiful wooden panels.

#17 Tatsuya Kaneko, the Sumikake Master with an Eye for Beautiful Wood Finishes: Part 1

This is an ongoing series looking at the master artisans supporting the automotive industry. In Part 1 of the 17th installment, we speak with the sumikake (wood selection) master behind the new Century's beautiful wooden panels.

Start of JAMA's New Leadership: Decisive action for complex challenges and top priorities

At the end of last year, the presidency of JAMA transitioned from Akio Toyoda to Masanori Katayama. This New Year's message highlights the united resolve to tackle challenges such as reconstruction from the Noto Peninsula Earthquake and the logistics issues of 2024.

Toyota's First Overseas Plant Bids Farewell but Leaves a Timeless Legacy

"Have you ever considered why we are manufacturing in South America?" This was the question Akio Toyoda, then-President of Toyota, posed to the Toyota Latin America Chief Executive Officer, who had come to discuss the plant's closure.

Toyota's First Overseas Plant Ends Production: Looking to the Future in Brazil

In November, production ended at Toyota do Brasil's Sao Bernardo Plant. Its long history was supported by a legendary press machine and a car that pioneered new territory.

Capturing the Wild Side of Cars--Behind the Scenes of a New Commercial Featuring Four Top Drivers

TOYOTA GAZOO Racing's latest TV commercial tries to portray the "wild side" of cars. We share the video along with a sneak peek at the trial-and-error process behind its production.

Rally Drivers Giving Back and Boosting Community Safety

Pro rally drivers are offering lectures on safe driving to local senior drivers. We went on-site to explore the ideals behind this project.

Carmaking as Community Development--New Mobility to Replace Trains

In 2017, downpours in northern Kyushu severely affected Fukuoka and Oita prefectures. A damaged railway line linking the two prefectures has been reborn as a road for hydrogen buses.

What are Toyota's Kite-Flying Researchers Trying to Achieve?

This series showcases Toyota's research in non-automotive fields. This time, we take to the skies with power-generating kites.

A Question of What, not Who--Katayama to Lead JAMA from January 2024

The first step towards a new mobility future begins with logistics and commercial vehicles. With Isuzu Chairman Masanori Katayama picked to lead JAMA, what lies ahead?

Toyota's Origins through 90 Years of the Company Magazine

How has the company magazine chronicled Toyota through its long history? A look at past articles reveals the origins that echo through to today.

Honorary Chairman Shoichiro Toyoda Inducted into Automotive Hall of Fame--Akio's Message

The Automotive Hall of Fame inducted Shoichiro Toyoda, honoring a lifetime of achievements, and Chairman Akio Toyoda recounted a career spent leading by example.

#16 Master Inspector Moriaki Higa, the Last Line of Defense Upholding the Century's High Standards

This is an ongoing series looking at the master artisans supporting the automotive industry. In the 16th installment, we hear from a master inspector who safeguards the Century's quality through a special process.

Does Kaizen Work on Massive Construction Projects?

Why is Toyota involved in expressway construction, and how exactly does "virtual Genchi Genbutsu" improve conditions for workers?

#15 Hiroki Tanaka, a Master of Precision Assembly

An ongoing series looking at the master artisans supporting the automotive industry. For the 15th installment, we speak with a master craftsperson who assembles parts with no deviation from design values.

"Let's Create the Future Through Mobility"--A Second Round of Government Discussions

Keidanren's Committee on Mobility met with Prime Minister Fumio Kishida on the sidelines of the JAPAN MOBILITY SHOW to discuss how the public and private sectors can come together to create the future.

Creating the Future, Together--A Consensus on Cross-Industry Collaboration

Keidanren's Committee on Mobility recently met for the third time. The commitment to creating a future for industry is expanding far beyond the automotive sector.

"Carmaking is worth spending a lifetime on"--President Sato's Message to U.S. dealer representatives.

What did President Koji Sato hope to convey in his message to the dealers who sell Toyota's cars in the U.S.?

An Incredible Future Awaits! What We Can Learn from Our Dream Cars

The Toyota Automobile Museum is home to some truly unique eco-friendly cars from days gone by, all results of groundbreaking research toward carbon neutrality.

An In-Store Garden? Inside the World's First Crown Dealership

To coincide with the launch of the Crown Sport, new Crown dealerships opened in October, showcasing meticulous attention to detail.

A is for Innovation--Toyota's Secret Startup Society

This look at the A-1 Contest, Toyota's enigmatic breeding ground for innovation, reveals what exactly that A stands for!

#14 Tsubasa Yamanaka, the Master Plastics Polisher Behind Toyota's Stunning Finishes

The process of molding plastic car parts inevitably leaves behind some faint work lines. To achieve the stunning finish of a Century bumper, one master plastics polisher smooths these markings down to thousandths of a millimeter.

Inside Toyota South Africa's Recovery--After the Floods, a Better Genba

How did Toyota's plant manage to recover so quickly after massive flooding suspended production in South Africa? And what was the slogan that kept the genba going?

Safety Education Genba Shares Commitment to Zero Traffic Casualties

Reaching zero traffic casualties will require not just better vehicle safety technologies, but also greater awareness among drivers and pedestrians. This is the focus of two Toyota initiatives.

The Engineers Dedicated to Keeping Every Driver Safe

Toyota Safety Sense is the company's cutting-edge package of active safety technologies. A close look at the engineering efforts and vision behind its birth and evolution.

Restoring the Crown #6: How to Bring a Car Body Back to Life

This series explores the project to restore a first-generation Crown, a car that embodies Toyota's origins. Part 6 reports on a groundbreaking process for rapidly reproducing corroded body panels at minimal cost.

Exploring Kenya, a Renewable Energy Powerhouse

In June, the World Rally Championship (WRC) Safari Rally took place in Kenya, where daily life is sustained by renewable energy.

JAMA Ready to Share Future Vision at Japan Mobility Show

As the auto industry undergoes a once-in-a-century transformation, JAMA has a shared ambition to create a vibrant future for Japan.

Turning Dreams into Cars--Children's Creations Paint a Bright Future

A showcase of entries in this year's Dream Car Art Contest, in which children aged 15 and under from around the world share their hopes for the future!

Fukushima and Toyota, Working Together Toward a Smiling Hydrogen Society

In Fukushima, efforts to integrate hydrogen into society continue to spread. Chairman Akio Toyoda speaks of a future built upon smiles and gratitude.

Partners in Creating the Future--Toyota and the Philippines mark 35-year ties

A look at Toyota's 35-year relationship with the Philippines, working together to create a better future beyond carmaking.

Teaming Up With Kumamon--Toyota's Genki-tai

For Toyota, being best-in-town is all about connecting with local communities. These efforts include a project to energize Kumamoto Prefecture.

From Tateshina to the World--Prayers and Commitment to Zero Traffic Casualties

What can be done to reduce traffic accident casualties to zero? Auto industry leaders gathered at Mount Tateshina to share their ideas.

Brazil's Unique Decarbonization Efforts Build on 50 Years of Technological Progress

Will the carbon-neutral age mean the end of engines? On the other side of the globe, Toyota Times found a completely different worldview that flies in the face of such fears.

The Key to Brazil's Decarbonization? Sugarcane!

Half a world away from Japan, Brazil is powering cars with special fuels that take advantage of local characteristics. Here is a report on the country's unique path to decarbonization.

The Key to Zero is Love--Shared Commitment to Traffic Safety Transcends Company Lines

The Tateshina Meeting returns after a four-year break, with the shared desire to eradicate accidents as strong as ever. Cross-company discussions sought to learn from the past, and to shape the future.

#10 A Year Steeped in Toyota's Carmaking Origins: Part 2

A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. In the series' final installment, three young leaders share what they gained through the project.

#10 The Toyopet Racer is Finally Complete--And It Works! Part 1

A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. This next-to last installment tracks the vehicle's assembly, first run, finishing, and installation as a museum exhibit.

Mobility in Harmony with Nature--The Lexus Outdoor Experience

Lexus offers unique, premium experiences tailored to outdoor lifestyles. The company's latest project is about coexisting with nature.

Fighting Climate Change...with Tomatoes and Strawberries!

Toyota's initiatives in non-automotive fields are showcased in this series. This time, we visit car plants that produce strawberries and tomatoes.

Taking TPS to the Farm--Strawberries and Tomatoes Make Happier Communities

Why is a carmaker like Toyota turning to strawberry and tomato farming? It's not about profits, but contributing to communities through technology.

A Figure Skater's Special Relationship with a Carmaking Partner

Figure skater Shoma Uno has a special relationship with a certain Nagoya-based manufacturer.

The 28,000-Strong Engineering Collective Behind Toyota's Soccer Robot

This series showcases Toyota's research in non-automotive fields, and this time, a soccer robot stuns former members of Japan's national team!

The Value of Toyota Quality Amid Argentina's Economic Crisis

In the midst of Argentina's economic crisis, the Hilux is enjoying strong sales. How does Toyota's commitment to quality help sustain livelihoods?

Car Trends in China--Toyota's Unique Approach to Autonomous Driving

As China races ahead in car electrification and automation, Toyota is teaming up with local startups. A report on the latest car trends.

High-Flying Drones Carry the Future of Logistics

On Nagasaki's Goto Islands, a Toyota Tsusho subsidiary is using drones to create the future of logistics.

Can Nature Heal Us? Toyota is Determined to Find Out

Does nature have the power to heal and rejuvenate people? Toyota's "non-car" research is trying to scientifically sort fact from fiction.

Toyota's Kaizen Brings "Unbelievable" Results to Farms

A series showcasing Toyota's research in non-automotive fields. This time, Toyota tackles farming.

No Child Left Behind--Toyota's Efforts to Save Young Lives on School Buses

In both 2021 and 2022, Japan experienced incidents where children died after being　accidentally locked on school buses. Yuta Tomikawa reports on the safety measures taken by Toyota to ensure such tragedies are not repeated.

Restoring the Crown #5: Clearing the Tricky "Model Year" Hurdle

This series explores the project to restore a first-generation Crown, a car that embodies Toyota's origins. Part 5 deals with the issue of model years, an unavoidable factor in the restoration of old cars.

From G7 Hiroshima to the World--Japan's Unique Path to Carbon Neutrality

Japan's carbon-neutral vehicles were on display at the G7 Hiroshima Summit, where Toyota's top scientist emphasized the need for diversity in decarbonization.

Kaizen Meets Healthcare at Toyota Memorial Hospital's New Ward

The revamped Toyota Memorial Hospital is full of Toyota-style innovations and kaizen. Here, we offer a look at what lies inside and the journey to opening day.

#9 Forget Restoring－The Challenges of Redesigning: Part 2

A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. The ninth article in this series recounts the journey of creating the suspension and related components.

#9 Forget Restoring―The Challenges of Redesigning: Part 1

A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. The ninth article in this series recounts the journey of creating the suspension and related components.

JAMA Heads Gather on Eve of G7 Hiroshima Summit

With its diverse range of technologies, Japan's auto industry seeks decarbonization through collaboration, not rivalry.

The President's Last Day--Looking Back from Where it All Began

On Akio Toyoda's final day as president, Toyota Times was with him as he shared his thoughts in the place where it all started.

Better than the Real Thing! Experiencing Manufacturing through the Toyota Virtual Plant Tour

Toyota's new virtual plant tour website offers an experience of the company's manufacturing even better than the real thing. Where did the project members focus their energies?

6,000 Pay Tribute to Honorary Chairman's Path toward a Global Toyota

Events were held to farewell Honorary Chairman Shoichiro Toyoda, who passed away in February. At various locations, many came together to lay flowers and pay their respects.

A 10,000 km Hydrogen Journey Linking Thailand and Hokkaido

As Toyota partners with Thai conglomerate CP in the pursuit of carbon neutrality, commercial vehicles are set to play a leading role in shaping the future.

Clothes and Bags that Generate Power?! Imagining New Possibilities for Renewable Energy

This series introduces Toyota's research in non-automotive fields. This time, we offer a look at shape-shifting solar cells.

#13 Akira Miki: Welding Master with Self Taught Aluminum Welding Skills (Part 2)

This is an ongoing series looking at the master artisans supporting the automotive industry. The 13th installment two-part article features an interview with a master welder using self-taught skills to join metal plates and aluminum through skillful use of temperatures over 5,000 degrees Celsius.

#13 Akira Miki: Welding Master Using Ultra-high Temperatures of 5,000 Degrees (Part 1)

This is an ongoing series looking at the master artisans supporting the automotive industry. The 13th installment two-part article features an interview with a master welder using self-taught skills to join metal plates and aluminum through skillful use of temperatures over 5,000 degrees Celsius.

Koji Sato's "First Job as President"--A Carmaker's Ceremony for 1,440 New Recruits

What was President Sato's message at Toyota's first entrance ceremony under its new leadership team? And what special surprise did the carmaker have in store?

What's Wrong with This Picture? It's Time We All Took Notice

What little-known habit causes trouble for around 90% of wheelchair users? Toyota Times shares some surprise findings.

Why is Toyota Simulating Mt. Fuji Eruptions?!

In this article, part of a series featuring Toyota's research in non-automotive fields, Fuji erupts?!

Even the Food Trucks are Different in Fukushima--Fueling and Feeding the Local Community

Twelve years on from the Great East Japan Earthquake, Toyota Times follows Fukushima Prefecture's efforts to rebuild itself as a leading hydrogen city.

JAMA Vice Chairmen Commit to Working for Japan's 5.5 Million-Strong Auto Industry

After announcing his resignation, Akio Toyoda has now said he will stay on as JAMA chairman. Toyota Times sheds light on this change.

The First Step to Becoming Toyota People--Toyota Technical Skills Academy Graduation Ceremony

For the first time in three years, parents were able to join students at the Toyota Technical Skills Academy graduation ceremony, filled with smiles bright as the sunshine outside.

Thank You for Breaking It--The Endless Pursuit of Ever-Better Cars

Making ever-better cars is a never-ending series of challenges. Toyota Times caught up with engineers taking up the gauntlet on the development frontlines.

Toyota's Carmaking Revolution Begins with the New Prius

The new KINTO Unlimited subscription service upends the notion that the latest cars must be expensive. Behind the service lies a change in Toyota's approach to carmaking.

"Don't Let Perfect be the Enemy of Good"--Toyota's Chief Scientist on Decarbonization

How is the world to wean itself off carbon? What is the potential for Japan's pursuit of hydrogen? Toyota's Chief Scientist Dr. Gill Pratt explains.

Deepening Ties in Difficult Times--1 Year on from Kojima Industries Cyberattack

One year after a cyberattack on Kojima Industries shut all of Toyota's Japanese plants, a behind-the-scenes look at how the company overcame this unprecedented crisis.

Restoring the Crown #4: Body Restoration for the Carbon-Neutral Era

This series explores the project to restore a first-generation Crown, a car that embodies Toyota's origins. Part 4 covers the body restoration and special coating process designed to keep this cherished car on the road for decades to come.

Strength in Diversity - Scientist Explains Japan's Unique Road to Decarbonization

Ahead of May's G7 Summit in Hiroshima, Toyota's Chief Scientist Dr. Gill Pratt spoke about the importance of diverse options as part of the unique decarbonization approach Japan seeks to share with the world.

Gaming in an MRI Machine?! Toyota's Surprise Findings

Part of a series featuring Toyota's research in non-automotive fields, this article showcases research into brain activity using MRI... wherever that leads.

#8 Taking on Time-Honored Manufacturing with the Latest Technology

A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. The series' eighth installment showcases the travails of members tasked with casting the transmission case.

Akio's Candid Advice for Employees

The New Year gathering featured an impromptu Q&A session between Akio and Toyota employees. From people in a position to train and instruct others to those just embarking on their adult life, staff of all ages asked the questions on their minds, while Akio offered advice drawn from his own experiences.

Restoring the Crown #3: Pulling it All Apart

This series explores the project to restore a first-generation Crown, a car that embodies Toyota's origins. Part 3 covers the checking and disassembly work as the first stage of restoration.

#7 No Blueprints? Make it from Scratch!

A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. In the seventh installment of this series, the seat is built from scratch.

2022 Year in Review Newscast with Akio Toyoda: Carbon Neutrality, End of Russian Production, Hino, and More

Toyota Times News, a newscast hosted by Yuta Tomikawa, has started. With President Akio Toyoda as its first guest, the program looks back at 2022 and covers key global topics, including a new carbon-neutral project in Thailand, the painful decision to end production in Russia, and the flood recovery efforts in South Africa.

Restoring the Crown #2: The People who Paved the Way for Restoration

This series explores the project to restore a first-generation Crown, a car that embodies Toyota's origins. Part 2 covers the Publica restoration project that served as a stepping stone to the Crown.

#12 Takuya Okada, a master of the strain gauge: Part 2

This two-part article takes a look at Takuya Okada, a master of the strain gauge whose unique expertise helps test the strength of chassis components.

#12 Takuya Okada, a master of the strain gauge: Part 1

This two-part article takes a look at Takuya Okada, a master of the strain gauge whose unique expertise helps test the strength of chassis components.

#6 Veterans Inspired by Dedication to Authentic Monozukuri: Part 2

A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. This article focuses on the struggles of I-beam forging.

#6 Stories in Monozukuri - Making Things the Old Way: Part 1

A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. This article traces the challenge of creating I-beam molds.

JAMA Looks to Showcase Japan's Underlying Strengths

Public and private sectors unite to pursue carbon neutrality using Japan's diverse options. JAMA reaffirmed the auto industry's mission for Japan's future at this recent press conference.

#5 Welding, Sheet Metal Work, and Other Challenges Outside Daily Routines: Part 2

A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. This fifth installment highlights the efforts of the ladder frame restoration team.

#5 How Wits, Not Money, Led to a Pending Patent: Part 1

A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. This fifth installment highlights the efforts of the ladder frame restoration team.

The Mystery Box Bringing Toyota's Kaizen into Hospitals

This is a series featuring Toyota's research in non-automotive fields, with the spotlight focusing this time on support for the work of hospital nurses.

Why Keep Making Hybrids? Mission of the All-New Prius

Following the world premiere of the fifth-generation Prius, Toyota Times shares the full presentation by Simon Humphries, Senior General Manager of Design.

Public and Private Sectors Team Up on Decarbonization and the Mobility Industry

Keidanren's Committee on Mobility held its first meeting with the Prime Minister and Cabinet ministers, bringing the public and private sectors together to strengthen Japan's competitiveness and focus on the future.

Akio's Surprise for a Dear Friend and Messages to U.S. Dealers

For the first time in three years, President Akio Toyoda attended Toyota's National Dealer Meeting in the U.S., bringing a great surprise for a special guest.

Toyota Develops a Refreshing Nap Seat?

Part of a series featuring Toyota's research in non-automotive fields, this article is all about getting a good sleep, featuring the automaker's newly developed TOTONE nap seat.

#11 Leveraging Skills for Disaster Response

A two-part article on Hirotoshi Hikota, a master of facility maintenance who repairs the vast systems that keep the car production genba moving.

#11 Powering Production Through Facility Maintenance

This two-part article introduces Hirotoshi Hikota, a master of facility maintenance who repairs the vast systems that keep the car production genba moving.

Driving All-Japan Mobility Transformations

The newly established Keidanren Committee on Mobility kicked off in September. Having garnered much attention and gained registration from over 200 companies, what is the group hoping to achieve?

Revealing Vehicle Recycling Processes―Your Cars Live on in Different Forms

How do you recycle 99% of a car that contains around 30,000 parts? Here we offer a peek into the world that awaits vehicles once their driving days are over.

Restoring the Crown #1: Project Kickoff

This series explores the project to restore a first-generation Crown, a car that embodies Toyota's origin. This article covers the project's kickoff event.

Mixed Model Production and Carbon Neutral Efforts Take Motomachi Plant Into the Future

The differences go beyond color―cars of various sizes and powertrains stream down the same production lines. Toyota Times looks at how genba expertise and ingenuity make it possible to handle unprecedented challenges.

Struggles Inside Toyota's Immobilized Plants

Customers are awaiting delivery, and workers are eager to make cars--a look at the pressures affecting Toyota's production genba.

Studying Science-based Benefits of Leafy Spaces

As part of featuring Toyota's research in non-automotive fields, this article spotlights a team studying the power of nature.

Car Lovers Ignite Passions to Reform Racing

Super Formula is the pinnacle of auto racing in Japan. Toyota Times reports from the frontlines, where reforms are being driven by an urgent sense that it may all be coming to an end.

Evoking Memories of Seniors with Dementia: LEXUS DESIGN AWARD Winner's Idea to Bring Happiness

The LEXUS DESIGN AWARD, in its 11th year, is open to new entries from July 27. Here, Toyota Times spotlights why Lexus runs a design award beyond mobility and the latest Grand Prix winner's product.

#10 Teppei Hayashi, a master of cutting tools: Part 2

This two-part article features Teppei Hayashi, a master of cutting tools that play an indispensable role in car manufacturing.

#10 Teppei Hayashi, a master of cutting tools: Part 1

This two-part article features Teppei Hayashi, a master of cutting tools that play an indispensable role in car manufacturing.

#4 Engine Restoration in Search of Lost Horsepower: Part 2

A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. This story reports on the engine restoration work in full swing.

#4 Engine Restoration in Search of Lost Horsepower: Part 1

A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. This fourth installment highlights the efforts of the engine restoration team.

Throwing Light on Toyota's Plan B Design Group

The Frontier Research Center proceeds with projects quite removed from Toyota's main business. Their existence, however, is a significant part of the company's survival strategy.

JAMA Press Conference Exhibits the Strength of Japan's Automotive Industry When Working as One

As the JAMA's new leadership structure kicks into gear, Japan's automotive industry takes a new step towards creating a shared future.

#9 Auto mechanic Koji Okada, a master of restoration (Part 2)

This two-part article features Koji Okada, an auto mechanic and master restorer who is using his exceptional skills and experiences in bringing legendary Toyota 2000GTs back to life.

#9 Auto mechanic Koji Okada, a master of restoration (Part 1)

This two-part article features Koji Okada, an auto mechanic and master restorer who is using his exceptional skills and experiences in bringing legendary Toyota 2000GTs back to life.

#3 Digging Through Designs: The Transmission Team Starts from Scratch (Part 2)

A project team worked on reviving Toyota's first racing car, the Toyopet Racer from over 70 years ago. This third part describes the challenge of rebuilding its transmission.

#3 Digging Through Designs: The Transmission Team Starts from Scratch (Part 1)

A project team worked on reviving Toyota's first racing car, the Toyopet Racer from over 70 years ago. This third part describes the challenge of rebuilding its transmission.

"Make Toyota a Place Where People Gather Together": 2022 Akio Toyoda Message to New Employees

Over 1,000 new employees gathered at the company headquarters in Toyota City to attend the entrance ceremony on April 1st. In welcoming them, Akio Toyoda described a mindset important when working at Toyota and in the automotive industry.

#8 Shingo Yamashita, a master of multi-modeling (Part 2)

This two-part article features Shingo Yamashita, a multi-modeling master who creates authentic interior designs with unique skill at achieving superlative tactile experiences.

#8 Shingo Yamashita, a master of multi-modeling (Part 1)

This two-part article features Shingo Yamashita, a multi-modeling master who creates authentic interior designs with unique skill at achieving superlative tactile experiences.

A Tearful Speech and Firm Resolve from Future Toyota Leaders: 2022 Toyota Technical Skills Academy Graduation Ceremony

2022 Graduates of the Toyota Technical Skills Academy display the strong sense of purpose they developed during their time at the Academy amid the COVID-19 pandemic. Learn about the unique experience which is sure to guide them as future Toyota leaders.

The Automotive Industry's Role in Creating a Virtuous Cycle of Growth in Japan (JAMA press conference)

JAMA chairman Akio Toyoda explains the key to achieving growth and distribution, which form the backbone of the automotive industry's five priority focuses for this year.

Two Refugee Students Come to Toyota as They Try to Build Bonds between Syria and Japan

Two Syrian students became interns at Toyota while studying for MBAs in Japan. What was their takeaway from the experience?

#7 Kazushi Eto, a master of clay modeling (Part 2)

Kazushi Eto, clay modeling master. "The craft behind Japan's car making excellence."

#7 Kazushi Eto, a master of clay modeling (Part 1)

Kazushi Eto, clay modeling master. "The craft behind Japan's car making excellence."

"The Future is Something We Create Together": JAMA Chairman's 2022 New Year Message

Toyota Times shares the 2022 New Year message delivered to Japan's 5.5 million individuals in the automotive industry, which continued to move forward last year in supporting people's lives and taking on challenges for the future.

#2 Young Engineers Come Together to Launch Restoration Project

Toyota Times provides a series of articles featuring the project to revive Toyota's first racing car "Toyopet Racer", developed 70 years ago. This second part describes how the project team was formed inside the company.

[Through the Finder] #6 Toyota and Its Partners Finish on the Podium by Manifesting "Producing, Transporting, and Using" Hydrogen

A series tracing the journey of ROOKIE Racing through the images of photographer Noriaki Mitsuhashi. Part 6: 2021 Super Taikyu Series Round 5.

JAMA Forms New United Front for Taking on Change (Part 2)

How has Japan's automotive industry supported the Japanese economy? Numbers revealed the magnitude and breadth of the impact of the automotive industry at the press conference announcing JAMA's new structure.

JAMA Forms New United Front for Taking on Change (Part 1)

The word "cooperation" was repeated many times throughout a press conference announcing JAMA's new structure. Toyota Times zeros in on why there was so much emphasis on working together.

#1 Kiichiro Toyoda's Conviction that Gave Birth to the Toyopet Racer

Toyota Times provides a series of articles featuring the project to revive Toyota's first racing car "Toyopet Racer", developed 70 years ago. The first part describes its historical background and Toyota founder Kiichiro Toyoda's passion in developing the car.

Akio Toyoda on Japanese Political Leadership

At a press conference held before a motorsport race on September 18, Akio Toyoda in his driving suit shared his views on the political leadership of Japan.

The Automotive Industry's Earnest Views on Carbon Neutrality－JAMA Press Conference

As various policy-making discussions are underway, JAMA Chairman Akio Toyoda sent a message on carbon neutrality at a press conference on September 9, which represented how seriously the Japanese automotive industry is facing the global climate issue.

#6 Keishi Miyachi, a master of painting

Toyota Times uncovers the essence and core strength of the traditional Japanese monozukuri (making things), which is woven from the past into the future. The sixth interviewee is a master of painting.

A Detailed Inside Report About the Changes Happening at JAMA

Toyota Times interviewed the key figure at Japan Automobile Manufacturers Association to learn about its recent organizational reform in depth and the member's thoughts behind the effort.

Akio Toyoda Visits the e-Palette Operation Support Team on the Opening Ceremony Day

Akio Toyoda visited the e-Palette operation supporting genba on the day of the Tokyo 2020 Games' opening ceremony. He gave unique but important advice to its members, who had been nervous and believing that there was zero tolerance for mistakes.

#5 Yasunobu Wada, a master of press molding

Toyota Times uncovers the essence and core strength of the traditional Japanese monozukuri (making things), which is woven from the past into the future. The fifth interviewee is a master of press molding.

Promoting a Triple "Friendly" Kaizen Approach at an Engine Plant: For People, Costs and the Environment

At Toyota's engine plant that is taking on challenges toward carbon neutrality, driving their effort is the concept of kaizen that has long made Toyota, Toyota.

#4 Eisuke Yoshino, a master of sheet-metal welding

Toyota Times uncovers the essence and core strength of the traditional Japanese monozukuri (making things), which is woven from the past into the future. The fourth interviewee is a master of sheet-metal welding.

"For People's Safety and Peace of Mind": How Toyota City Model Improves Vaccination Operations

Collaborative efforts of the "Toyota City Model" have shown that combined skills of the medical professionals, government, and private sectors can make a great improvement in COVID-19 vaccination. Toyota has promoted continuous kaizen based on the philosophy of the Toyota Production System.

Is Manufacturing Past its Prime? Toyota Chief Production Officer Says "No"

"Does Japan need manufacturing?" Such was the question posed by Toyota's top person in charge of manufacturing during a recent presentation for the media. What was he really trying to get at?

Creating a Zero-Emissions Workplace: Oguchi Parts Center No. 2

As part of its commitment to achieving carbon-neutrality, Toyota has recently opened a new CO2-free parts logistics center in Japan. How can it achieve zero emissions? Toyota Times visited the center to learn about their efforts.

"Are You Committed?": Supplier Asks, and Toyota Proves Its Seriousness in Jointly Implementing TPS

As part of the company-wide TPS training program that started in 2020, Toyota's R&D group, Vehicle Development Center has conducted various kaizen activities on "meter development" together with its partner DENSO. How did they solve issues and what is their progress?

How Toyota Now Promotes TPS Beyond Manufacturing

Toyota has initiated projects to apply its core strength of the Toyota Production System (TPS) more beyond manufacturing areas. This article highlights how TPS leadership views the progress at Toyota's workplaces after the company-wide training program for office staff began last year.

#3 Toshio Ando, a master of forging

Toyota Times uncovers the essence and core strength of the traditional Japanese monozukuri, which is woven from the past into the future. The third interviewee is a master of forging.

How One School's Way of Nurturing its Students Amazed a Top Toyota HR Executive

Established in 2015 after the Great East Japan Earthquake, Futaba Future School in Fukushima provides students many unique and advanced programs based on its mission to nurture talents who can pioneer the future. Masanori Kuwata, Toyota's chief HR executive, visited the school to study its initiatives.

Toyota Production System Makes Frozen Squid Fresher

This story shares an experience at a seafood processing company Toyota helped to improve productivity by applying the Toyota Production System (TPS). How does TPS make frozen squid fresher?

A Small Store in Iwate Provides a Lesson for Toyota on How to be "Best-in-town"

Toyota's Chief Software Officer Keiji Yamamoto visited a small town in Iwate Prefecture to see dealer-led initiatives to address issues of a depopulated area with elderly residents. The visit made clear that many things cannot be solved overnight, but Yamamoto learned of some hints at the genba.

Expand Paths to Carbon Neutrality: JAMA Chairman Akio Toyoda Message

At a press briefing on April 22, JAMA Chairman Akio Toyoda repeatedly stressed that "our goal is to be carbon neutral, and there should be more than one path to that goal." Find out what he meant by the key message.

#2 Kiyohide Motoki, a master of casting

Toyota Times uncovers the essence and core strength of the traditional Japanese monozukuri, which is woven from the past into the future. The second interviewee is a master of casting captivated by the casting technology.

"It was the right thing to do": Toyota Australia's Honest Decision to Return Job-keeping Subsidy

Earlier this year, Toyota Australia earned nationwide praise and attention for deciding to return a job-keeping government subsidy aimed at helping struggling employers during the ongoing COVID-19 pandemic. Toyota Times examines what action and thoughts were behind this honest decision.

"Prioritize action over waiting and watching": Akio's Message to New Toyota Members

With the entrance ceremony held remotely on April 1, Akio was determined to deliver a deliberate message to each individual.

Toyota's Chief Technology Officer Senses the Potential for Renewable Energy in Tohoku

Masahiko Maeda, Toyota's Chief Technology Officer, visited a Fukushima-based research facility that works on cutting-edge renewable energy technologies. What were the findings and how will they be connected to Toyota's R&D in helping to achieve carbon neutrality?

#1 Masamitsu Kenmochi, a master woodworker

Toyota Times uncovers the essence and core strength of the traditional Japanese monozukuri, which is woven from the past into the future. The first interviewee is a master woodworker who also has experience working on motorsports engines.

CO2 Could Impact Employment: Akio Toyoda's Warning

How is Japanese monozukuri and the automotive industry to survive? Carbon neutrality offers some insights.

10 Years On: Future Plan for Namie in Post-disaster Fukushima (Part 2)

On March 5, Akio Toyoda visited Fukushima, a prefecture severely damaged by the nuclear power plant accident 10 years ago. Toyota Times reports how it now explores a future of a hydrogen-based society.

What Akio Asked the Future Toyota Leaders to Value (Part 2: Toyota Technical Skills Academy Graduation Ceremony)

Akio went up on the stage to talk with the academy graduates after the graduation ceremony. What was the message that Akio tried to convey to the students who will lead the future generation?

To Future Genba Leaders with Strength and Kindness (Part 1: Toyota Technical Skills Academy Graduation Ceremony)

Academy graduates experienced a very different school life from what they had initially envisioned, due to COVID-19. How did the students respond and what did they learn?

"Fulfilling a Central Role in Society": JAMA Chairman On Tohoku Recovery and Carbon Neutrality

As Japan marked the 10th anniversary of the Great East Japan Earthquake, Akio delivered a message at the industry association's press conference. Toyota Times examines his remarks in its entirety.

Surviving a Crash in a Toyota: A Paramedic's Selfless Act to Save Others

Toyota Times looks into an incident of a paramedic who selflessly put others' lives first after surviving a near-death accident in Texas, U.S.

Toyota sells foot-operated hand sanitizer dispenser stands?

Toyota makes and sells a foot-operated hand sanitizer dispenser stand? Toyota Times was on the trail to find out why.

JAMA Chairman Akio Toyoda Delivers New Year Message

In welcoming a new year, chairman of Japan's automotive industry association, Akio Toyoda, delivers a video message. The message is primarily to those working in the industry in Japan, but is surely relevant to those working in the industry in other parts of the world as well.

JAMA Chairman Akio Toyoda Talks Earnestly About Carbon Neutrality in Japan

Representing Japan's automotive industry, Akio Toyoda recently explained various efforts within the industry and shared his thoughts on the trending theme of carbon neutrality in Japan. Several media platforms, including Twitter, presented Akio as saying that BEVs are overhyped. What did Akio actually say and what were the points he was trying to make?

Commentary by AUTOCAR: "Akio Toyoda is the Enzo Ferrari of our time"

Toyota Times provides commentary from AUTOCAR on Akio Toyoda, comparing him with the Enzo Ferrari.

"One and Only Day" Series: A priceless 35 year bond

In this story, a salesman on staff at a dealership in Japan recounts the impact a customer and his words had on his life.

"One and Only Day" Series: A rescue the night before the big race

On the day before the competition, a man from Oita has an accident that almost ends his hopes to race -- until some friendly Toyota mechanics jump in to save the day.

Up Close and Personal: Akio's Relaxation Time

What does Akio think about when he has the rare chance to take a break and relax? Toyota Times sends a camera to get up close and personal.

Toyota's 50-year prayer toward the elimination of traffic accidents

Shoko-ji Temple in Japan is a place where carmakers, suppliers, and other traffic-related groups gather annually to pray for traffic safety and victims. Akio Toyoda shares thoughts about why this is a tradition that he hopes to preserve.

One and Only Day Series: The Unexpected Bouquet

A true story of how staff at the Lexus Toyonaka dealership and their customer-centered service led to a very special "one and only" moment as they presented the daughter of a family that comes in for regular service with an "unexpected bouquet."

Technical Academy Co-Founded by Toyota and Jinbei Marks 30 Years of "Making People"

An academy co-founded by Toyota and Shenyang Jinbei Automotive marks its 30th anniversary. Akio presents a personal message to remind of the "founding spirit" that shows Toyota's long-standing commitment to put people at the core of monozukuri.

TOYOTA and MAZDA exchange pleasantries over race invitation

Due to scheduling conflict, Akio, as "Morizo," declines an invitation to attend a Mazda-backed racing event in a letter penned by Akio to Mazda's president, Akira Marumoto. President Marumoto provides an encouraging reply.

One and Only Day Series: The Summer Wedding Ring

With actions rooted in a desire to help customers solve their problems, the Okinawa Toyota Chatan dealership staff leaves no nook or cranny unturned in search for a lost wedding ring.

Akio Toyoda's View on Toyota Production System

In a new workshop centering on TPS to help create "TPS Leaders" across the company, Akio seeks to narrow the gap of understanding on its two pillars - Jidoka and Just-in-Time - by sharing his interpretation of them.

One and Only Day Series: Heatstroke

A true story about how the staff at a Toyota dealership in Tokyo saved an elderly lady and her daughter from the scorching heat with their warm customer service.

"One and Only Day" Series: A letter from Voxy

A true story about the length one dealership staff member went to in order to bring happiness to a family trading in their car.

Morizo's Musings | "Ganbarubai!" Keep pushing forward together as one

Seeing the efforts of Toyota team members across Japan for disaster-stricken areas, Morizo expresses appreciation and shares an example of what it means to "work for someone other than yourself".

"One and Only" - A True Tale of Toyota's Unwavering Principles

Toyota's unwavering principles have been captured by a series of advertisements titled "The One and Only Toyota." Toyota moves forward again with renewed aspirations.

"One and Only" - A True Tale of Toyota's Unwavering Principles

Toyota's unwavering principles have been captured by a series of advertisements titled "The One and Only Toyota." Toyota moves forward again with renewed aspirations.

Producing as many protective gowns for the frontlines of healthcare as swiftly as possible - Interview from the site of production processes improvement -

What does "improvements in the production process" that Toyota can contribute to mean? This is a story of a personal protective equipment manufacturer that produces protective gowns for the frontlines of healthcare, where improvements were being implemented.

Olympic Torch Relay ~Another Story~ The Promised Torch --A promise from Morizo to Shunsuke Suzuki (14)

This is an untold story related to the Olympic Torch Relay. Featuring a day that a "promise" was made between Akio Toyoda and Shunsuke, a 14-year-old boy.

"Kokoro Hakobu Project": Offering Constant Hope for 9 Years

The Toyota Group is conducting support activities for those who fight against COVID-19 under the same banner as it did following the Great East Japan Earthquake - the "Kokoro Hakobu Project". What does it hope to accomplish with this project?

Olympic Torchbearers: Who do they run for? (5) Akito Goto: "A society where dreams can be achieved with robots"

Running together with my partner robot will hopefully show how anyone can realize the 'freedom to move.'

Olympic Torchbearers: Who do they run for? (4) Towa Takada: "Change yourself by seizing opportunities and taking on challenges"

His desire was to run in memory of his grandfather to fulfill his promise.

Olympic Torchbearers: Who do they run for? (3) Kahori Sugihara: "For all mothers who have children with disabilities or impairments"

As a mother of a child with a disability, Sugihara is passionate about figuring out ways to keep a job and bring up her children.

Three Things We Can Do Now: Auto Industry Message in Response to COVID-19

Akio Toyoda represented four automobile manufacturers associations to share how the auto industry in Japan is committed to responding to the COVID-19 crisis.

Olympic Torchbearers: Who do they run for? (2) Jyunnosuke Suemune: "By working hard, even someone like me can shine on the big stage"

Continuing effort to change his mind set to 'I can' from ''I cannot.' How sports and work have impacted his response to challenges.

Akio Toyoda expresses thoughts on Tokyo 2020 in Tohoku

"Athletes all have a season" and "recovery Olympics"--what was Akio Toyoda trying to convey in response to the Tokyo 2020 postponement?

Launching Toyota Times!

Welcome to Toyota Times, English edition. This owned-media channel will provide a unique view of Toyota from the inside.

Who is Morizo?

He races for the Gazoo Racing Team under the name "Morizo", but you might know him as Toyota Motor Corp. president, Akio Toyoda.

SUBARU × TOYOTA: Let's make ever-better cars together!

Subaru and Toyota: united in making ever-better cars

Olympic Torchbearers: Who do they run for? (1) Yuki Jyojima: "If I can do something for those in need, that is enough"

Learning real monozukuri by making electric prostheses for others." There may be no better opportunity than [being a torchbearer] to spread the word about the project.

Olympic Torchbearers: Who do they run for?

Introducing a new series of Toyota Times articles to feature five Toyota employee runners who care for someone other than themselves.

There is nothing we can't overcome!

As the impact of the COVID-19 grows, Akio Toyoda addresses Toyota team members and stakeholders around the world.

Morizo's Musings | Love for cars, love for one's own hometown

Congratulations Mazda! Morizo sends a message to Mazda on the 100th anniversary milestone of its founding,

Akio Toyoda Visits Office Housing Inter-Company Unit Developing BEVs: Part 3

Akio makes a visit to a special unit called the "ZEV B&D Lab," which examines both BEV product development and business implications of ZEVs -- but not all members are from Toyota.

Akio Toyoda Visits Office Housing Inter-Company Unit Developing BEVs: Part 2

Akio makes a visit to a special unit called the "ZEV B&D Lab," which examines both BEV product development and business implications of ZEVs -- but not all members are from Toyota.

Akio Toyoda Visits Office Housing Inter-Company Unit Developing BEVs: Part 1

Akio makes a visit to a special unit called the "ZEV B&D Lab," which examines both BEV product development and business implications of ZEVs -- but not all members are from Toyota.

Morizo Joins MAZDA-hosted "Media Roadster 4 Hours Endurance Race"

Akio Toyoda was invited to a Mazda-backed special race event where participants drive only Roadsters provided by Mazda. Toyota Times joins the action to see the President of Toyota as he drives the Roadster in the race.

Morizo's Musings | Summer Training Camp

Morizo spends his time off in the summer at a special driving camp. This year? It was on a dirt course, using one Toyota vehicle and two other companies vehicles. Musing on the "taste" of vehicles, as well as of watermelon, Morizo enjoys his time away from the office.

Akio Toyoda's embarks on journey for ice cream

Morizo's Musings | "Shimoyama Test Course"

As the Shimoyama Test Course opens in Japan, Morizo explains why he was in a rush to build the "Third Circuit", or "Country Road", first, and how that ties to the process of "drive and fix".

Morizo's Musings | "Oyaji (Father)"

Within Toyota, an "oyaji" or "ofukuro" may refer to an actual parent, such as in Akio's case, or it may refer to a senior employee who becomes your mentor and guide.

"Find Your Own Donut" President Toyoda Gives Commencement Speech at Babson College Graduation Ceremony

From seniors to younger students. From a current CEO to future CEOs. Akio Toyoda speaks at his Alma Mater commencement in 2019.

Morizo's Musings | "Sakura (Cherry Blossoms) - Sign of a Fresh Start"

A sakura (cherry blossom) tree at the residence of Kiichiro Toyoda is in full bloom, so Morizo writes on the significance of the sakura and memories of this particular tree.

Morizo's Musings | "Our Founding Principles"

In the season signifying a new start, Morizo shares thoughts he had about Toyota's roots and founding principles.

Morizo's Musings | "March 11"

Morizo looks back on the last eight years since the Great East Japan Earthquake and vows never to forget the tragedy.

Morizo's Musings | "February 24"

Morizo muses on the importance of February 24 and what led him to make it a special day, "Toyota Restart Day," across the company.

Morizo's Musings | "A Message from Kiichiro"

Morizo, off to unveil the Supra in Detroit, explains why he wants to make a stop at the "Automotive Hall of Fame" while in the home of the automotive industry.

Morizo's Musings | "Another Kakizome"

Morizo risks trouble by revealing who really wrote the "Supra is back!" that appeared in ads for the all-new Supra.

Morizo's Musings | "Nürburgring, Supra, and Morizo"

Morizo prepares for the big reveal of the all-new Supra in Detroit by taking readers on memory lane with experiences at Nürburgring and how he contributed to making the final taste for the new model.

Morizo's Musings | "Ichiro-san"

"It's important how you deal with your failures. Don't point the finger at a third person for the reason of failure, but ask yourself what was lacking on your part. These were the first words which Ichiro told Akio when they first met in 2014.

Morizo's Musings | Toyota-ism?

Is it "Toyota-ism" or "Toyota Times"? A response from Morizo to feedback received based on an ad for Toyota Times on New Year's Day 2019.

Morizo's Musings | Something to Look Forward to in the New Year...

Every year, there is something to look forward to. Dakar Rally. The start of the race in the distant land of Peru.

Morizo's Musings | Tokowaka

Morizo writes traditional New Year calligraphy "Kakizome", but has to write it earlier than usual due to his busy schedule. The word he chose for 2019 is "Tokowaka".

Morizo's Musings | Toyota Times Has Launched!

Happy New Year 2019! To better show the inner workings of Toyota, we've started Toyota Times.